Back in 2011, Bain & Co. was commissioned to review the Diamond industry. it starts off by reviewing the history and origin of diamonds, common uses, from a gemological perspective. it goes on to review the diamond industry from a marketing perspective, the impact of DeBeers on the industry, and the Kimberly Process. From there it goes on explaining the Value chain within the industry, from rough state, to polishing, trading and jewellery making. it further reviews the impact of the industry on global economy, and the future prospect for the next 10 years, both on supply and demand. it concludes with reviewing Synthetic diamonds, its implications as well as the transformation of the industry moving forward.